Content strategy
Building TheKaushikTank into a high-reach content brand
Repositioned a personal content brand around money, AI and business, and moved to a planned daily content system.
- 2 lakh+
- Accounts reached in 30 days
- 64%
- Reach from non-followers
- 30 days
- Of content planned and scheduled
The challenge
Mixed topics and unplanned posting made reach unpredictable and growth hard to sustain.
The approach
- Audited Insights to find the formats that drove reach and follows.
- Locked a single niche and three content pillars.
- Built an automated design pipeline and scheduled a full month of daily carousels.
Tools
Instagram Insights, Claude, Python automation, Design system
Client: Own brand